BBS Fourth Sem. Business Communication II Boar Exam Question (2023 Fall)

POKHARA UNIVERSITY

Level: Bachelor

Semester: Fall

Programme: BBA

Course: Business Communication II

Year: 2023

Full Marks: 100
Pass Marks: 45
Time: 3 hrs.
Candidates are required to answer in their own words as far as practicable. The figures in the margin indicate full marks. [15]

1. Read the following case and analyse the given questions: 15

Diben Rai, the HR manager of Work for Welfare, a non-profit organization based in Solukhumbu, recently posted a job for a recruiting and training specialist as an official post on LinkedIn. After, the recruitment was accomplished and as a benchmark of his experience, later he wrote, "I was looking for someone with a long experience on recruiting background and who could do from zero, for example, sourcing candidates to finalizing the new hires," he says. (He also wanted a person who could start something and go ahead with enthusiasm

For the post, more than 130 candidates applied. The organization's new online application system that works with artificial intelligence doesn't allow for cover letters. But, one of the applicants, Sarina (not her real name), sent a follow-up email after submitting her résumé. In the post, Diben wrote, "And it's a good thing she did because she would've been cleared out otherwise," Sarina's -only staying at a particular job for résumé made her look like a "job jumper" a short period in previous jobs or emplovers. Diben at first assumed she was a poor performer who kept getting fired. She was also the only candidate who didn't have a four-year college degree and did not major in human resources as a major subject.

But the ways Sarina wrote the email were in the HR manager's eye. First of all, it was professional in its outlook. Sarina clearly wrote that she was writing to double-check whether her application had been received or not. However, she also mentioned how she got Diben's name and email (through her husband's boss who was on the board) and her connection to Work for Welfare (her father- in-law had done some work with the organization). Diben did not think that the way she found the information unethical or unprofessional. Instead, he sensed some skills in Sarina.

What really struck Diben, was what Sarina mentioned about the group and the challenges Work for Welfare was facing. Diben was amazed at this finding since he hadn't realized this even after being an important part of the organization. She'd done her research thoroughly and "listed some things she would do or already had done that would help us address those needs," wrote Diben in the post. "The personality and passion she conveyed in the cover letter came through during her job screening," Diben says. Sarina ended up being more than qualified for the job. "I wanted this role to be bigger from the get-go, but I didn't think that was possible. When I met her, I knew we could expand it" Three weeks later Diben offered Sarina the job and she accepted.

Questions:
a. What significant information does Sarina seem to have included in the email?
b. Why do you think Sarina got the job?
c. What does this situation tell about the importance effective cover letter?
d. If you were Sarina, what additional information would you have mentioned in the cover letter to make it more impressive and professional? Why?

2. Your college is organizing a week-long inter-college sports competition. More than thirteen PU affiliated colleges from around the valley are participating. It is going to be an extravaganza with lots of prizes to be won and musical shows. Write a press release inviting local media to cover the event. (Your press release must follow the basic structure) [15]

OR

Bihani Super Store in Nuwakot is opening its newest store. The company needs a manager to manage the store and as an HR manager, you are given the task of finding that person. You have advertised, screened and shortlisted three applicants. You will evaluate them and rank them for the job. Write your recommendations in a memorandum report addressing to the CEO of the company

3. Give medium length answer to any five: [5×10]

a. What do you mean by a business proposal? Explain the various types of proposal.

b. What are the effective features of designing a brochure? Explain the five basic steps of creating an effective brochure.

c. Think of one or two good decisions you have made: How much were you guided by facts and figures? How much did you follow your intuition? Also explain does having more time produce better decision?

d. What problems your company might have faced bringing in the change? How you or your colleagues might react and what arguments your company could give to make it more acceptable such as a new system of working hours, using only English in meeting?

e. Write a reply letter to one of the customers who has complained about buying a faulty product from your ABC supermarket a few days ago. Include an apology for the faulty product and suggest potential actions that could be taken to address the issue.

f. Describe the different elements that constitute the body of report writing.

g. What are the benefits and challenges of career breaks for the employee? Explain.

4. Give short and pertinent answer to any five. [5×2]

a. Define point-of-sale brochure.

b. Write any four reasons for making a list of references in our writing.

c. How are guidelines different from instructions?

d. What attracts people to starting up their own business?

e. Differentiate between an invention and an innovation with an example.

f. List the different types of contract documents.

g. Put the following information according to APA style of referencing: Author's name: Jay Sullivan; Book's name: Simply Said; Published by: John Willy & Sons; Publication year: 2017 and city of publication: New Jersey.

5. Do as per the instruction in the brackets. [5]

a. help/manager/for/ask/we/should/our/we? (Put these words in the right order to make complete sentences)

b. Somebody has lost all my important files. (Change the sentence into passive voice)

c. "I won't do your shift on Friday.'(refuse) (Change it into indirect speech using the reporting verb in the bracket)

d. I generally (check) my emails twice a day. (fill in the blanks with correct form of the verb given in the bracket)

e. Something that is expensive and wasteful correct word for the definition).

6. Chose the correct answer from the words in italics. [5]

a. We regularly have surveys to......customer satisfaction. (judge/grade/measure)

b. I think there are......very little/ very few people who understand the theory fully.

c. As a result.....from/ to/ of public criticism, we stopped our ad campaign.

d. If she informed in time, I ......will attend/would attend/ would have attended her photo exhibition.

e. How much start-up.... wealth/assets/capital do you need for equipment, rent and supplies?